GAL Manufacturing had been known as an elevator industry stalwart for nearly a century. Their new VP of Sales/Marketing thought it was time to freshen up their image and push hard to make a real impression in a B2B industry — that can be short on imagination and visual appeal. We commissioned photography (though at times we had to rescue old images) and illustrations, and created a new feel that would stand out while still banging home customer benefits. We worked hard to remove industry jargon and sharped the focus of our content. We were responsible for all design and production. Since 2015 we've worked hard to create distinctive look for them that stands out and has become noted throughout the elevator industry. This has led to an increase in sales, and moves by others to try the same approach.
GAL Manufacturing required monthly ads for the industry's leading trade magazine, Elevator World. Provided concepts, visual work, production, and media coordination.
