Creating the creative strategic direction, and then handling the writing and production of all Vantage family ads required learning just what it was that each product offers the consumer and then crafting work that would stand out from their competitors. That meant becoming knowledgeable about Vantage's variety of products, how it is used, and understanding how their products differed from competitors. It was a chhallenge...but fun.
Vantage brand corporate
Responsible for strategic planning, content, design, production, some photography and media placement.
GAL Canada
Courion
Elevator Controls
